Healthy Active Arkansas
We worked with a team of health professionals throughout Arkansas to design and build a tool aimed at curbing the obesity epidemic in Arkansas.
For the good of Arkansas.
This was an initiative rolled out and championed by Arkansas Governor Asa Hutchinson to fight the increasing epidemic of obesity in Arkansas. We collaborated closely with a team of health, fitness, and marketing professionals from across Arkansas to design and build a website that could reach all Arkansans and begin to turn the tide of one of the biggest challenges facing Arkansas.
Building for all Arkansans means building lean & light.
This site isn’t just intended to reach people in the cities with high speed Internet. Rather, it had to perform well for people in the rural Arkansas on bad connections or low income citizens on cheap cell phones. Because of that, we steered away from big images and bulky content, so the site loads faster and creates a better experience for all users.
Designing within the standards of an established brand.
While we offer logo and brand design services, we often are handed an established brand look. So it was with this project. Becuase of that, we needed to create a design for the site that was consistent with the existing brand collateral, using their logos, typography, and color pallette.
Before you go, let us know how we can work together.